Vibor is a manufacturer of temperature, pressure, and level sensors. Well-known for the quality of its Made In Italy products and for its ability to configure customized products, the company is constantly at work to offer its customers new and innovative solutions.
Having been founded in 1965, Vibor has come a long way to continuously improve its product range and expertise in the field. Accordingly, this constant development led to the need to redefine its image to strengthen its presence in the market. The company decided to do so by redesigning its visual identity and launching a new website.
The main challenge was portraying a brand, but also a range of products with very high technologic and manufacturing levels, we worked by subtraction immersing the contents in a minimalistic but captivating scenario. We went for an essential color palette: white, black and gray, and a simple and clean sans serif font. The 3D images of the sensors complete the visual, rotating and ascending in a harmonious dance add to the project a contemporary, distinctive and also extraordinarily cool touch.
Direction, Branding, 3D Content, Web Design, Development