Led is an Italian company that offers custom-made light objects, studying every detail based on the environment in which they will be placed.
Led asked us to present one of his latest products showed during the last design week. The product name, Continua, describes one of the first features to those who have never seen it.
It is a modular lamp for all interior spaces, so the request was to describe especially that particular feature.
We approached this project imagining a real dance, made of shapes, lights and shadows where a simple tubular had the goal of exciting. In the sequence, the coupling types, shapes and types of finishes have been translated into motion. Finally, all types of compositions have been placed in an ethereal context, where the lamp was the protagonist of the scene.
3D Modelling, 3D Motion, Editing
Sovrappensiero - Direction -
Noi Berlin - Sound Design