Icam Inox

Stainless Steel
Artisan

Webdesign
3D
Motion
Art Direction
Client

Specialists in stainless steel and other types of metal processing for large-scale distribution and the healthcare field, Icam designs and develops products responding to the needs of its customers by leaning on its consolidated experience in the industry.

YEAR
February, 2023
AWARDS
Site of the day -
Awwwards
Request

Often, working with a firm of technical nature means getting lost in stale technicalities. The request from Icam was entirely different: redesigning the company image and communicating its products, services, and know-how in a new, simple and engaging way. 

Project

Our mission toward the reworking of Icam’s identity started with the website rebranding and redesign. Working with a cool color palette and an essential font, we built a functional and easy-to-navigate platform, rich in evocative but captivating visual elements. The extra feature of the project is the reshaping of the entire product range, developed to simplify the identification of each component of the catalog by giving it a unique and unmistakable character. Each product is transformed into an element in motion, an integral part of a small cosmos made of sharp lines, powdery colors, metallic flashes and a dreamlike aura.

Role

Direction, Branding, 3D Content,Web Design, Development

Metachors