Time tracking
made smart
Fluida is part of the Zucchetti Group, born from a vision to make everyday work feel effortless.
Blending Italian design and smart technology, it reimagines how we track time naturally, seamlessly, without interruption.
A discreet presence that connects people and place, bringing a sense of flow to the modern workspace.
The brand asked us to craft a film for the launch of Fluida Spot, a small device that makes time tracking effortless.
By simply placing it in the office, it automatically registers entries, exits, and presences.
Our goal was to translate this invisible technology into a visual language that feels natural, elegant, and human.
The project embraces a light, human, and colorful mood to reflect the simplicity behind Fluida Spot — an object designed to make time tracking effortless. We aimed to turn a complex, often bureaucratic theme into something approachable and visually engaging, transforming the idea of workplace management into a story of ease and flow.
Art Direction, 3D Motion, Editing
Tango - Agency & Branding
