Cutting the
Future
Angelini Technologies is an ecosystem of excellence dedicated to the design, development, and implementation of technologies, products, and services aimed at improving industrial processes and production through continuous research and innovation.
The new Batser 2X machine had as its main features cutting speed, as can be inferred from the name, precision, and the ability to cut on a curved surface. The brief was to present these three features with a strong aesthetic focus, positioning the product in a premium segment.
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Our creative approach was to experiment with different paths that could highlight these key concepts, choosing to build a structure and then deconstruct it, extracting the necessary elements to present and represent the key concepts.
The mood of the video is characterized by fast transitions and blur effects that aim to highlight the theme of cutting speed and the whole process, the palette of the video respects the colors of the product's brand identity characterized by a clear purple tone.
Direction, 3D Modelling, 3D Motion, Editing
Tristan Partridge - Sound Design
