Puro

art direction   |  3d motion

Pure motion

Puro asked us to represent their new collection "icon" cell phone cases.
The request was to combine and explain all the product features, focusing on its flexibility, two materials, and the color range of the entire collection.
The whole motion tries to merge these fundamental aspects by translating them into an environment with delicate tones and soft dynamics. Everything is tied together by a fluid rhythm creating an ethereal atmosphere.

Elastic softness

After conveying a storyboard, the production devoted itself to 3D model the elements required to give life to the different dynamics of motion. These choices reflected the mood, providing space to soft bodies and fluids that recalled the concept's lightness. We chose to be essential in the scenes, leaving the cell phone cases to color the entire video.

Glassed or siliconic