Gaittech is a company that developed a technology that focuses on the concept of footwear comfort, designing a device compatible with the most common female footwear, such as women's high heels. Our mission was to create a web design and content capable of encompassing this new technology's concepts, using motion design and selected materials like "sss" that could show the product's potential.
We developed 3D motion elements with exploded views both in the video and on the website's home page, focusing on the insertion of the insole in the shoe. A full-screen loop anticipates an animated 3D that allows the user to perceive the product at the first scroll on the home page. We tried to simplify the other sections by focusing on the new technology's critical elements by choosing the suitable contents that could tell the essence of the project effectively.