Anna and Erika are two young, bubbly girls that came to us one day, asking for a breath of fresh air in their brand and hair salon. Their main focus was to greet new and old customers in an easy-going way, to be friendly, funny, and sometimes loud, giving importance to every single person that walked in their hair studio and making them feel at home.
The concept focuses on the idea that everyone is welcome to have their hair styled and feel accepted no matter the cultural background, sexuality, or religion. We developed multiple silhouettes of different shapes and sizes representing various people, men, and women that intertwine, creating a vibrant, expressive, and colorful pattern.
This image carries on through Instagram posts, paper prints, and website.